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Your website is a digital extension of your brand. David Ogilvy, the “Father of Advertising,” defined brand as “the intangible sum of a product’s attributes.” Your website is the display window of your product or service to the world and as such it should reflect the unique brand of your product or service.

A mood board or inspiration board is a collection of images, materials, pieces of text (quotes) and colours that intends to evoke or project a particular style or concept. By creating a unique mood board for your new website, it helps to clarify your unique brand and how you would like your website to portray your brand to the world. Your branding elements are meant to guide the styling of your website.

There are numerous guides online that can help you with starting this design process with a mood board. For inspiration, we suggest you visit Pinterest, Dribbble or Behance.

On our Branding page we have some suggestions as to the creative elements that your brand document should include. These elements are: logo, images, colours, typography, backgrounds, social media icons and a website mock-up.

Your brand logo identifies your product or service by using text, images and colour. Your logo is similar to a symbol of your business. Your logo should be unique and should differentiate you from competitors. It should also convey some information about your business.

Images on your website should convey a mood or evoke an emotion rather than just information. Imagery creates a visual continuity to the design system and sets apart a brand from a stodgy stock website, days Pete Sena.

It is also a good idea to select a set of colours that will be used. There are different ways to go about this. One way is to choose a dominant colour and then adding one or two accent colours, plus a background colour, but perhaps you prefer using a specific photograph or logo to guide your colour choices. Visit Canva for some inspiration.

When determining typography, choose one font for your body text and two more decorative fonts for your headings or accent titles. Read more about font choices here.

Logo alternatives, textured backgrounds and social media follow icons complete the website mood board and brand style picture.

Do you need help? Visit our branding page.